It’s not often I get excited about the launch of a clothing line, but I’ll admit as of late H&M is certainly changing this.
With the recent release of their Divided’s ‘Grey Concept’ line described as a “New Rock n Roll Concept – Rough cuts and gorgeous details”, it’s right up my alley. A perfect look with edge – grown up without compromising its style.
Featuring the lovely ombre haired Alice Dellal at the center of the campaign, the line is not unlike last years Trish Summerville ‘Dragon Tattoo’ range (which I also loved, and was able to pick up several pieces – though not *the coat*)
“Youthful rebellion drives this collection. Mixing aesthetics across the board, a fabulous fusion of dishevelled grunge rock and garments to die for layered together to create a new edgy collection”
With really reasonably priced classic pieces this collection will certainly fly.